Detailed Introduction
Beijing New Impression is a prominent international communications organization operating under the State Council Information Office. With a strong presence in global cultural exchange, it has pioneered numerous impactful initiatives aimed at fostering dialogue and mutual understanding. The organization has orchestrated cultural events across more than 100 countries, including extensive “Experience China” programs, which are designed to share Chinese culture with a worldwide audience. In response to the rapidly evolving technological and media landscape, Beijing New Impression has embraced digital transformation, with its flagship publication, That’s China, serving as the core of its new media strategy. By highlighting China’s modern cities and their cultural narratives, the organization seeks to “open the door to the world” and tell China’s story through engaging and innovative approaches.
